Apple is Reportedly Developing High-End Headphones Similar to AirPods

Herbert Rhodes
March 6, 2018

Bloomberg sources corroborate an earlier KGI report that Apple is working on high-end, over-ear headphones meant to compete with Bose. Although the plans could change, Apple is reportedly targeting a release that could be "as early as the end of this year".

Much like the HomePod, the development of Apple's over-ear headset has been an on-again, off-again affair over the past year.

More news: Tiger Woods adds Valspar, Bay Hill to his pre-Masters schedule

After the surprising success of its wireless AirPod earphones, Apple is planning to double down with bigger headphones. People are willing to a pay a premium for a high-end product but once crossing a certain price barrier, consumers feel as if they are overpaying. It's too early to tell whether HomePod has boosted Apple's sales (check back after its next earnings report in April), but between the speaker, AirPods, and Apple Music, it seems clear that Apple is focusing on music technology.

According to the latest statistic, companies like Beats, Bose, Sennheiser, Sony and Skullcandy are the leading players in a headphone market that will generate $20 billion in annual revenue by 2023, almost doubling this year's projected sales, according to Research and Markets. Apple purchased Beats for $3 billion in 2014, and Beats has been Apple's main headphone brand until the introduction of AirPods. Both Bose's popular QC35 II and Beats' Studio3 wireless headphones cost $350. However, given the strength of the Beats headphone name, the company will likely keep that brand while developing a different new one for the new headphones. The headphones may be released later than the target date and could even be scrapped altogether, according to the report. Those headphones already take advantage of Apple's W1 chip. In the first seven months of 2017, the wireless headphone market sales increased by 22 percent compared to a year ago and Apple AirPods accounted for 85 percent of all wireless headphone dollar sales in the United States, according to research firm NPD Group.

Other reports by TheSundaySentinel

Discuss This Article