Apple slashes iPhone X production targets

Bill Rogers
January 31, 2018

Instead, with sales that were significantly lower than expected, the company will now be reducing the target to 20 million units for the first 2018 quarter.

The price seems to be the one thing that is keeping customers away. But tepid demand for iPhone X, its top-line smartphone, has the company scaling back its production, according to a new report from the Wall Street Journal. The only course of action is to retire the model and this could happen sooner than we think. It was also the top seller in urban China for the same period. It might end up looking a lot like its predecessor with hardware upgrades like the A11 chipset and a bigger battery. Users would have to learn how the phone works again and this proved somewhat hectic. This may corroborate a recent from DigiTimes that claims Apple has made a decision to replace the 5.8-inch OLED iPhone model with an LCD version leaving just the larger 6.4-6.5-inch model with an OLED display. Before the iPhone X release, the company also debuted the iPhone 8/iPhone 8 Plus, two phones that bring minor improvements when compared to the iPhone 7 and Plus version. The new models are all expected to have the TrueDepth camera and a facial recognition system. And it is this latter handset that will be positioned as a "cheaper" option in late-2018. Apple has had a couple of excellent quarters, thanks to renewed iPhone sales growth. The company has not completely refreshed the iPhone SE since March 2016 when it first launched it.

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Will Apple change its practice this time around? The OLED display, used in iPhone X is missing in it & is replaced by an LCD display. It will have a notch, just like the iPhone X, but the display won't be quite as expansive as it is on the iPhone X. Bezels are said to be around 0.5mm.

Three Apple phones are rumoured to be released this year and we don't know whether SE 2 will be the fourth one or not. For now, many investors appear to be focusing on analyst comments and media reports that Apple is dramatically reducing its iPhone X orders with its suppliers.

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