IPhone X sales reportedly below expectations

Bill Rogers
January 30, 2018

Building on a report from December, Kuo revealed that Apple has a total of three new iPhones up its sleeve for 2018: a 5.8-inch OLED iPhone X, a 6.5-inch OLED iPhone X Plus and a 6.1-inch Full Active LCD iPhone that's equipped with Animoji, Face ID and ultra-thin 0.5mm bezels.

There have been reports lately about Apple adding two new devices to the iPhone X lineup on top of the acclaimed iPhone X last came out past year.

Moreover, the sources also said that Apple has started its search for new suppliers for the upcoming devices' panels and batteries. Additionally the 6.1 inch phone will have a rectangular shaped one-cell battery, this will be 8.5% larger than the battery in the current iPhone X. What is perhaps the most exciting for a number of people is that the phones are predicted to have a lower starting price between $700 and $800, for the US market at least.

Besides these two OLED iPhones that would certainly be just as expensive as the current iPhone X, the company is planning to unveil a new, more reasonably priced 6.1-inch iPhone having an LCD display. Compared to the giant 6-inch-plus phones Apple is rumored to be releasing this year, it could make sense to keep an updated version of the smaller SE around. Typically, Q4 is a very good quarter for iPhone sales. Increased output, coupled with decreased iPhone X-related demand, could cause NAND prices to slide further. It will apparently have 25% more battery than the iPhone X released previous year.

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Additionally, the decision is expected to affect suppliers including Sony, Kyocera, and TDK, who provide Apple with advanced camera sensors, additional circuitry, and batteries for iPhone X.

ET reports that according to a rejig in the sales sales strategy by Apple's new Indian head, Michel Coulomb, these discounts may soon come to an end.

The iPhone X Plus has been roaming around the rumor mills for quite some time now. For starters, it leaves fans of compact phones without much of a choice, since the smallest phone Apple will introduce this year would have a 5.8-inch display.

Other reports by TheSundaySentinel

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