Burger King hilariously explains net neutrality with 'Whoppers'

Chelsea West
January 26, 2018

If they want their burgers immediately, they'll have to pay more money; if they pay the basic Whopper price, they'll have to wait.

An unlikely voice has joined the passionate debate over internet regulation known as net neutrality: Burger King. A lot of people still don't understand what the big deal is when it comes to net neutrality, so the fast food chain chose to demonstrate using, what else, its classic Whopper® sandwich.

Net neutrality is not a simple topic to understand.

"We believe the internet should be like Burger King restaurants, a place that doesn't prioritize and welcomes everyone", global chief marketing officer Fernando Machado, said in a statement. The FCC says pressure from consumers will act as the best deterrent to ISPs favoring one site over another.

In the video, customers, unaware of the prank, were alarmed to suddenly find that their usual Whopper sandwich orders would be made at a slower "mbps", which the fast-food chain twists to mean "making burgers per second". Well thank goodness for Burger King because they know the way to an American's brain is through his stomach and this simple breakdown helped those customers understand instantly.

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The Burger King video ends with an apparent dig at FCC Chairman Ajit Pai, who championed the repeal of the rules, as the Burger King character is shown drinking from an oversized Reese's coffee mug. "It's stupid but true".

A petition in support of net neutrality has already gained more than two million signatures.

Following the decision, some of the internet's biggest companies railed against it. After asking several random strangers on the street what net neutrality was (and not getting very clear or informed responses), the fast food giant takes us into a location converted for a social experiment of sorts.

Burger King is delivering its own hot take on a regulatory showdown that has enflamed the USA, using a flame-grilled Whopper.

The future of net neutrality is now in Congress' hands, it has the power to reverse the FCC's vote.

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