Snapchat to let users share stories outside the app

Bill Rogers
January 25, 2018

The off-app Stories will be accessible via a new Story player on Snapchat.com.

The new functionality was spotted by Matt Navarra, who tweeted a screenshot that shows what Instagram users who do have access to the feature see when they look at their own profile page.

The hope from the company is that the new feature will help Snap users share stories with friends and family who don't use the app, a spokesperson said.

The feature is now only available to people who have updated the app (the latest update was at the beginning of the year), so don't miss out!

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And like Twitter and Facebook's posts, these little Story clips can be embedded on websites. Eligible Stories include Official Stories created by celebrities and influencers, Our Stories curated by Snapchat's in-house team and Search Stories automatically cobbled together by Snapchat's computers. Converting more people into Snapchat users is also the only way that Snapchat's business would directly benefit from enabling Stories to be viewed outside the app.

However, the platform has come under increased pressure in the a year ago from Facebook and its range of services - including Instagram and WhatsApp - which have collectively introduced similar features to Snapchat, including their own version of Stories, to entice users to their own platforms.

We have already told you that Instagram is testing a new word-focused tool called "Text" that can be used in the app's stories feature. Moreover, it will inform you who to block or report. Snap says that, similar to the situation on mobile, Our Stories will be available on the web for up to 30 days before disappearing.

They allow you to repost images uploaded by people at events or places which interest you. An emoji will also appear next to their name, so you know they're the real deal. If finding your favourite Snapchat filter is the worst thing that happens to you today, it has been a good day.

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