Ferrari has plans to make an electric supercar

Herbert Rhodes
January 24, 2018

Speaking with media at the Detroit auto show, now underway, Ferrari CEO Sergio Marchionne said the company will build an electric supercar to challenge Tesla at the high end of the EV market.

The auto executive, who also heads Fiat-Chrysler, told reporters at the North American International Auto Show that whatever Tesla has done with high-end electrics can be done by others in the industry. While we're still a few years away from the release of Ferrari's battery-powered offering, the company intends to build a supercar - a luxury electric sports vehicle that will appeal directly to wealthy millionaires who are also conscious about their impact on the environment. People are amazed at what Tesla did with a supercar: "I'm not trying to minimise what Elon did but I think it's doable by all of us". Somehow, it feels unlikely that Musk himself is going to want one of these any time soon, but once his own midnight cherry Tesla roadster is launched into orbit around Mars, he is going to need something to drive around in.

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Ferrari chief Sergio Marchionne has been a bit on-off about the possibility of such a blasphemous vehicle in the past, so don't be surprised if he's just sounding out reaction and we end up reporting about there being no such auto soon. In order to develop the EV, Ferrari will begin with more hybrid models to make the switch to full electrification easier. Marchionne's strategy plan will be his final one at the helm of the iconic Italian brand. This self-imposed limit permitted the brand to operate under slightly relaxed fuel economy rules. That in turn, the company hopes, will double operating profit to close to £2 billion by 2022.

But Marchionne now believes that automakers have about 10 years to reinvent themselves to meet the changing consumer mindsets on how vehicles are purchased, driven, and powered.

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