WhatsApp's Business App Rolls Out On Android

Bill Rogers
January 20, 2018

WhatsApp Business, a new app aimed at businesses connecting with customers via WhatsApp has been launched on Play Store.

Small businesses can set up a WhatsApp Business profile by filling out information such as its business description, company email, address and website.

The app allows for the creation of quick replies for frequently asked questions and a greeting messages.

Will help businesses review simple metrics like the number of messages read to see what's working. It'll also have WhatsApp Web support, the app's desktop web browser client.

Over time, WhatsApp plans to introduce Confirmed Accounts on the lines of Twitter, which will help people know they are communicating with a genuine business house or not. It is not yet available in India and will be made available in the coming weeks, according to a WhatsApp blog post.

A Business account with a green checkmark badge in its profile has been verified as "an authentic brand" by WhatsApp.

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Designed primarily for small start-ups and SMEs, WhatsApp Business is available now on the Android platform.

WhatsApp Business app is packaged as the ideal communication tool for small businesses.

WhatsApp competes in a crowded market that also includes Facebook's Messenger application, Tencent Holdings's WeChat and numerous other messaging services. In spite of that, Facebook-owned instant messenger made a decision to ignore these two countries in their initial roll-out phase of WhatsApp Business, which was no less than a shocker. They can block any business or even report them as spam.

The arrival of WhatsApp Business doesn't mean any changes for the normal users, who use the consumer version to chat with family and friends. Businesses can link their accounts to a landline phone number so that people can message or call a business using that number through WhatsApp.

We know that WhatsApp's been planning a version of the app for businesses for some time, and we've all waited very patiently. WhatsApp also claimed that 84 percent of SMBs think that WhatsApp helps them communicate with customers, andA80 percent of SMBs think that WhatsApp helps them grow their business.

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