Tempe donut shop offers alternative to the "Tide Pod Challenge"

Emilio Banks
January 20, 2018

Laundry company Tide has decided that this whole "eating laundry pods" challenge has gone too far, and today they ran a full-fledged online campaign to condemn it.

The American Association of Poison Control Centers says it has seen a sharp increase in calls for intentional exposure to laundry packets.

"YouTube's Community Guidelines prohibit content that's meant to encourage risky activities that have an inherent risk of physical harm", said a Google spokesperson.

A viral YouTube challenge is taking the internet by storm, daring kids to bite into Tide Pods.

Meanwhile, Proctor & Gamble, which owns Tide, recently launched a campaign to warn people against eating laundry detergent.

"The laundry pods are very caustic they have the ability to burn tissues so if you put one in your mouth you're going to have an immediate burning sensation", said Dr. William Meggs, a toxicology expert for Vidant and the Brody School of Medicine.

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Besides, if you eat one and post it to YouTube, your video will be taken down and you'll basically just poison yourself for nothing.

"Teens trying to be amusing are now putting themselves in danger by ingesting this poisonous substance", Ann Marie Buerkle, chairperson of the US Consumer Product Safety Commission, told Good Morning America. Like a lot of viral videos, it seems to have started as an internet joke.

The NRPC said they've received three calls from people in their service area after someone ingested a Tide Pod. "Eating a Tide POD is a BAD IDEA".

The health implications from eating laundry packets are serous.

Public Opinion contacted other districts and high schools around the county to find out if they were aware of the Tide Pod Challenge being a problem among their students.

A spokesperson for the company told nine.com.au that it has been working "with leading social media networks to remove harmful content that is not consistent with their policies". "Only use the packets for their intended use and be sure to store them up and away", Kaminski said.

Other reports by TheSundaySentinel

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