Protesters in South Africa Ransack H&M Stores Over 'Racist' Ad (PHOTO, VIDEO)

Emilio Banks
January 14, 2018

At the East Rand Mall protesters had managed to enter the shop steal several items‚ police said on Twitter.

They ended their protest around 2pm, leader of the protest, Hendswell Baloyi, saying that "as long as H&M opens their doors, we will be here".

"I'm deeply offended and will not be working with [H&M] anymore", he tweeted.

Protesters from the South African Economic Freedom Fighters (EFF) movement have trashed several H&M stores in the Gauteng province of the country, reacting to the "racist" company's advertisement. In Cape Town, the store manager read the retailer's statement to irate protesters. Some held signs that said "H&M say "hello" to coolest monkeys" and "away with H&M racist tendencies".

The Sandton Chronicle reported Police Captain Granvile Meyer said: 'The EFF supporters have caused damage inside the [H&M] store.

Social media users also reported protests at other stores in Johannesburg and Pretoria.

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But many have already pledged to boycott the store, as The Weekend - a Canadian R'n'B star who produced menswear collections with the chain - said he was cutting ties with the company.

"We will now be doing everything we possibly can to prevent this from happening again in future". The image has been removed from all online channels and the product will not be for sale in the United States.

H&M said procedures had not been followed properly and the company would thoroughly investigate why the incident happened.

However the image was still shared thousands of times on social media and drew comments from dozens of high-profile critics.

But Terry Mango, mother of the child model, five-year-old Liam, branded the backlash to the image "unnecessary" and urged critics, including global superstars, to "stop crying wolf" and "get over it".

Other reports by TheSundaySentinel

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