'Racist' H&M hoodie ad Pulled from online after online backlash

Emilio Banks
January 9, 2018

If you didn't already hear, H&M dived headfirst into the deep-end of the problematic pool and photographed a black child model in the hoodie "coolest monkey in the jungle".

Among those expressing outrage were the musical artist Questlove; Models Of Diversity, a London-based group that advocates for greater diversity in modeling and the fashion industry, and New York Times columnist Charles Blow.

UK Labor Party lawmaker Kate Osamor tweeted that she was "totally shocked, dismayed to say the very least" by the image.

In a statement, H&M said, "We completely understand and agree with his reaction to the image".

This was described as racist and inappropriate especially when other white models are wearing a similar sweatshirt with inscriptions including "Mangrove Jungle Survival Expert". "It has been removed from all online channels and the product will not be for sale in the United States".

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"They removed the picture but are still selling the item".

"This is how we should represent our men as kings thank you!", one person said, while another added: "Yaaass, you're so, you're so, you're so AWESOME!" "THAT MAKES IS WORSE", one customer wrote Monday on H&M's Facebook page. "They should be ASHAMED OF THEMSELVES".

H&M in 2015 came under fire for a similar faux pas when the company's South Africa division debuted an ad campaign that was absent of black models.

The post showed an image of a black woman removing her brown t-shirt to turn into a white woman.

Other reports by TheSundaySentinel

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