Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season

Herbert Rhodes
December 27, 2017

Another tidbit is that the peak day of customer fulfillment this past year was on December 19.

Amazon said it sold "tens of millions" Alexa-enabled devices globally and that the company's Echo Dot and Fire TV stick with Alexa voice remote were the best-selling products from any manufacturer in any category across the all of Amazon's websites. This holiday season, customers bought more than twice as many Amazon Fire TV Sticks than they did during last year's holiday season.

However, the company has never announced how many Prime members it has; as of September 2017, Amazon Prime had about 90 million US members (up 38%), according to estimates by Consumer Intelligence Research Partners. In one week alone, more than 4 million new Prime members began a paid membership or initiated a free trial.

While it didn't disclose overall sales figures, Amazon revealed "more than one billion items" were ordered from small businesses and entrepreneurs worldwide this season.

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Amazon's strong holiday season is likely to keep many investors excited over its future prospects.

In its usual manner of boasting about big numbers without offering any specific data, Amazon.com Inc. Companies continue to handle their own packaging, shipping and customer service.

The e-commerce giant fueled more purchases through mobile this holiday season, with worldwide shopping increase 70 percent year-over-year. In the US, the company used more than 6,000 trailers and 32 Amazon Air planes to deliver orders.

A Google spokesperson made a statement regarding its battle with Amazon stating that since Amazon doesn't carry Google products like Chromecast and Google Home, nor does it make Prime Video available for GoogleCast users, Google is no longer supporting YouTube on Echo Show and FireTV, 'given this lack of reciprocity'.

Other reports by TheSundaySentinel

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