Amazon buys Blink wire-free connected camera startup

Bill Rogers
December 26, 2017

Blink launched in 2014 and raised over $1M through a crowdfunding campaign.

While Blink's tech isn't necessarily that exciting - though there's a good price and convenience to it all - the big story here is how it fits into Amazon.

Spotlighting its rising ambitions in Internet-connected home devices, Amazon has obtained the start-up of wireless security camera Blink.

The security Camera's of Blink was first introduced back in 2016, and is well known for their ease of set-up and no requirement of a plug because they can well operate on batteries.

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The deal for Blink comes a few weeks after Amazon Web Services revealed DeepLens, a wireless video camera integrated with deep learning hardware and tools. The move could help Amazon compete in the fast-growing home security camera market. Delivery workers receive a one-time use code to unlock the door, then simply place the package inside and leave. Blink was set up by Immedia, which develops chips for image processing and video compression, along with more affordable noise reduction.

Amazon confirmed the acquisition in an email to The Verge, saying, "As one of [Blink's] distributors, we already know customers love their home security cameras and monitoring systems". It's Day 1 for us at Amazon, and we're looking forward to seeing what we can deliver to our customers together.

Blink products are already compatible with Amazon's Echo home assistant, which runs the Alexa voice service powered by Lex, an AWS-hosted deep learning engine for enabling natural language functions.

If you own one of our systems, nothing changes for now.

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