Local stores offering Cyber Monday deals

Herbert Rhodes
November 30, 2017

174 million USA consumers showed up to shop over the five days from Thanksgiving to Cyber Monday, 10 million more than was anticipated. Multichannel shoppers spent $82 more on average than the online-only shopper, NRF noted, and $49 more on average than the in-store shopper.

From Thanksgiving Day through Cyber Monday, the average shopper spent $335.47, with $250.78, or 75 percent, going toward "gifts". The NRF, whose overall production sales data is strictly observed every year, is scheduled to release Black Friday, Thanksgiving and Cyber Monday sales numbers on Tuesday.

Cyber Monday is expected to have beaten Black Friday for the first time to become Britain's biggest shopping day of the year.

- But much of that money is headed online: E-commerce sales are up about 17 percent this season, according to Adobe Systems. After a wave of store closures and adjustments to improve online selling platforms, brick-and-mortar retailers' prospects should be improved. Online revenues are 13.8% higher compared to past year. Stores offered substantial discounts, creative gimmicks and gifts to draw discount hunters out of their homes, but some shoppers said they were just scanning the merchandise, saving their cash for internet purchases. While pressure from Amazon and other online channels remains, many retailers, like Nordstrom and Kohl's, have been able to avoid falling profits in spite of the upheaval. The biggest spenders were older Millennials (25-34 years old) at $419.52.

A wide variety of retailers both online and on the high street have been extending their deals from before Black Friday and to beyond Cyber Monday as the sales period shifts to take advantage of the pre-Christmas rush.

- But 65 million shopped both online and in-store, and they spent substantially more than those who shopped only in person or online.

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The research firm said the $6.59 billion spent on a day dedicated to e-commerce was a 16.8 percent increase from a year ago and resulted in the largest USA online shopping day in history.

- 91 percent of shoppers said they still have things to buy, and 90 percent of consumers expect to see even better deals in the weeks to come.

Adobe Digital Insights, which tracks online spending at the United States' 100 largest retail websites, projects as much as $6.6 billion could be spent online on Monday - a 16 percent increase over previous year. The fact that shopper visits outlasted intact on Black Friday demonstrates that physical retail is still highly appropriate and when done right, it was profitable.

The annual dip of 3.6% is a clear reaction to the impact of retailers spreading out offers over the week leading up to Black Friday, when footfall rose by 1.3% annually.

As for destinations, 43% of consumers shopped department stores, 42% shopped online retailers, 32% shopped electronic stores, 31% shopped clothing and accessories stores, and 31% shopped discount stores.

Promotions during the weekend were largely uninspiring, Barclays analysts said in a note, adding that deeper discounts could continue into December rather than being concentrated on Cyber Monday.

Other reports by TheSundaySentinel

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