U.S. shoppers browse stores, buy online as deals beckon

Chelsea West
November 29, 2017

"Cyber Monday is also on track to become the biggest U.S. online shopping day ever, driven by mobile purchasing and the ease of payment services like Apple Pay", Business Insider reports. As of 10 a.m., sales had reached $840 million, a 17% increase from a year ago.

ShopperTrak was optimistic for the holiday shopping season, since there are four Saturdays in December before Christmas. By 2016, the number of online retailers increased by 460 percent to more than 20,000 establishments, well above the growth rate of their competitors. Moore said he's done some online shopping, but the allure of in-store-only deals drew him out from behind the computer.

That's an increase of 16.9 percent from a year ago, the company said. That marks a 16.9% increase in dollars spent online compared with Black Friday 2016, according to data from Adobe Digital Insights, which tracks 80% of online spending at America's 100 largest retail websites. The 24-year-old is visiting Denver from Saudi Arabia and is shopping for her birthday, which was on Thanksgiving Day.

Yesterday, we looked at the online stats for London, the United Kingdom and Europe for Black Friday shopping, revealing that online sales were up 352% compared to an average Friday, and traffic was up 122%. They had ended the regular session up 2.1%, boosted by comments from Chief Executive Jeff Gennette, who told CNBC that Macy's was better off this year than last, had robust online demand and was in a good place for holiday promotions.

About 69 percent of Americans, or 164 million people, intend to shop at some point during the five-day period from Thanksgiving to Cyber Monday, according to a survey released by the NRF.

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With the festive season now truly upon us thanks to the annual Black Friday kickoff, Christmas shopping is now in full swing.

In the meantime, there's plenty of busy holiday shopping days to come.

Added to that is the trend of shoppers choosing online rather than in-store to complete purchases during the Thanksgiving weekend.

"I like to see what I'm buying". "I mean, sitting online is fine, but there's just something about starting the holiday season with Black Friday". Macy's CEO Jeff Gennette told CNBC Friday morning that traffic at the department store chain's flagship Herald Square location already looked to be stronger than past year.

Other reports by TheSundaySentinel

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