Local shops prepare ahead of Small Business Saturday

Marie Harrington
November 25, 2017

While the world of retail seems to be moving more and more on-line, consumers are encouraged to shop local at brick and mortar stores this Saturday Nov. 25 for Small Business Saturday.

Martin Ross is not only supporting black-owned businesses on Saturday, but every day.

According to the 2017 Small Business Saturday Consumer Insights Survey, 65 percent say the main reason will support these establishments is because they value the contributions small businesses make to the community.

Like their "big box" counterparts, the pop-up shops in Downtown Norfolk's brand new Selden Market remained steady on Black Friday, but its the next day that they've got in their sights.

The small business owner knows his or her customers, what they want, what they need.

Even if you intend to join the mass of Americans who shop online on CyberMonday, that doesn't mean you also can not and should not support the stores in our community.

Port City Daily has compiled a few of the many stores offering special deals for Small Business Saturday.

"That's essentially the same breakdown for the county and the state".

The locally owned vintage and handmade clothing store at 5304 Old Bullard Road, will have discounts, music, refreshments and a makeup shop.

"We have good momentum going into the holiday push", LaVecchia said.

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Small Business Saturday is strategically nestled between two of the largest shopping days of the year - the day after Thanksgiving and Cyber Monday.

Last year, an estimated 112 million shoppers took part in Small Business Saturday generating around $15.4 billion dollars, according to the National Federation of Independent Business and American Express.

"Nurturing local business ensures a strong community". They are our neighbors, friends, and family and are invested in seeing that our community's future thrives. "They're passionate about what they do".

After the full-contact competition known as Black Friday wraps up next week, makes good sense to save a little strength - and shekels - for Small Business Saturday.

Jason Smith is a reporter at The Valdosta Daily Times. This event has continued to grow over the years as shoppers, businesses and public officials come together to shop small and show their neighborhood pride.

Small Business Saturday started about 10 years ago with American Express.

According to the Small Business Saturday Consumer Insights Survey by the National Federation of Independent Business (NFIB) and American Express, an estimated 112 million consumers reported shopping on November 26, 2016, which represented another double-digit annual increase in Shop Small Saturday shoppers. If you spot him, you might win a prize, Loy said.

While it may be easy to point and click, Armstrong says online shopping lacks what "shopping small" can deliver.

One more thing, shopping locally is fun. It's safe to say, without our local businesses there would be no local newspaper.

Other reports by TheSundaySentinel

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