Netflix Increases Subscription Prices For Select Plans

Chelsea West
October 8, 2017

"Notwithstanding its domestic price increase, we expect Netflix to burn cash to fund content acquisition for many years", he wrote. That represents a 10 percent increase. They actually have not introduced a price increase since 2014 and since then they have also introduced a lot of exclusive content.

Prepare to pay more for that Netflix fix.

According to TV Guide, the increase comes as the streaming service puts more money into developing Netflix produced shows and movies.

A Netflix representative said the company will email subscribers and send out app notifications on or after October 19, 30 days before their billing cycles.

The streaming service previously changed its prices back in 2016, when the standard plan went up from $8.99 to $9.99 per month (though older customers were paying $7.99). But of course the "standard" and most popular plan which includes HD and two simultaneous streams is moving up from $9.99 a month to $10.99.

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The streaming giant last raised prices in the US two years ago. Without support from advertisements, Netflix needs the price hike to help defray the cost of producing this content. The company is spending around $6 billion on programming this year, projected to rise to $7 billion in 2017.

In 2011, over 800,000 subscribers in the United States of America deserted the streaming service after it dramatically increased its fees.

Are you surprised that Netflix increased the price of the streaming service?

On Oct. 19, Netflix is set to announce the changes to their subscribers, and they will start reaching out to customers individually to let them know when exactly their bills will increase. Several years ago, they separated the plans and almost doubled the price. "I don't think we'll see an immediate impact (on Netflix subscriber numbers), but this could affect subscriber growth in the first or second quarters (next year) for Netflix".

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