The FDA Says 'Love' Isn't a Real Ingredient

Chelsea West
October 5, 2017

Rolled oats, brown sugar and maybe nuts.

The Food and Drug Administration has come down on West Concord, Massachusetts-based Nashoba Brook Bakery, warning it to remove "Love" from the ingredients list on Nashoba Granola, Bloomberg reported.

Your Nashoba Granola label lists ingredient "Love".

"'Love' is not a common or usual name of an ingredient".

John Gates, the CEO of the bakery, said the FDA's decision take the ingredient so seriously "just felt too George Orwell". "Situations like that where the government is telling you you can't list "love" as an ingredient, because it might be deceptive, just feels so silly".

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The letter focused on one particular ingredient.

The bakery was warned about products that were "prepared, packed, or held under insanitary conditions" where they could be contaminated and cause bodily harm to consumers. It is nice that an artisan bakery can say love is in the granola and it helps to put smiles on the face of people.

According to Bloomberg, the bakery sells it goods in about 120 stores, mostly in MA and New Hampshire.

The FDA also acknowledged that the addition of "love" to the granola was, therefore, "not among the agency's top concerns". In a statement emailed to Bloomberg, the agency said it wanted Nashoba to focus on correcting the "serious violations" it found in its inspection of the company's facilities, which are mostly sanitation-related.

Gates said the company would comply with what the FDA has requested and will respond to the regulatory agency sometime next week. "Love", said the FDA, is "not a common or usual name" for any ingredient.

Other reports by TheSundaySentinel

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