Sunday Night Football Down in Week 3

Emilio Banks
September 27, 2017

The network's two afternoon national games, one between the Green Bay Packers and the Cincinnati Bengals and the other between the Kansas City Chiefs and the Los Angeles Chargers, were basically even with past year.

Earlier in the day, ratings for CBS' NFL doubleheader were up 4% from the same week a year ago. As a former-some might say current-television personality, Trump knows that falling ratings lead to a decline in advertising revenue for companies like CBS, NBC and Fox, the NFL's major national television broadcasters.

The " matchup between the Washington and Oakland delivered a one-sided game for viewers and a weakened ratings return for NBC.

But even if ratings are down year-over-year, the early numbers also indicate that ratings for this week's slate of games could end up being better than they were for the season's first two weeks, even despite the controversy.

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Earlier in the week, "Thursday Night Football" saw a ratings surge with Los Angeles Rams-San Fransisco 49ers on NFL Network drawing a 4.4 final household rating, up 38% from week three, and 7.4 million total viewers, up 47% from last week. Ratings for the game rose 63% above the week three game from 2016, according to ESPN, though that game suffered from being in direct competition with a presidential debate.

It must be noted, though, that games involving the Cowboys-the league's most high-profile team-tend to get higher ratings than other games regardless of whether there are national anthem protests involved. And are the NFL's TV ratings sinking overall?

Sure, the Dallas Cowboys schooled the host Arizona Cardinals 28-17 on ESPN's Monday Night Football last night. Jerry Jones, Cowboys take a knee before National AnthemOther people we spoke with disagreed, saying the keeling protest is not in disrespect for the American flag, but about something else. The show began with a shot of the sidelines of the Ravens-Jaguars game in London that had already started, followed by cast intros and host Sam Ponder "introducing Trump's "son of a bitch" comment (with no bleeps) at an Alabama rally". With attention on players kneeling during the national anthem, it's led the NFL's media partners to air the various renditions from each stadium as this has become a huge national story.

Other reports by TheSundaySentinel

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