Aston Martin is Going '100 Percent Hybrid' by 2025

Bill Rogers
August 30, 2017

Aston Martin CEO, Andy Palmer, said, "We will be 100 percent hybrid by the middle of the 2020s", while speaking with the Financial Times. Demand for the DB11 and continued strong sales of the V12-powered Vanquish S and Vantage S models coincided with sell-out success for special-edition vehicles such as the Vanquish Zagato Coupe and continued development work on the Aston Martin Valkyrie hypercar in conjunction with Red Bull Advanced Technologies.

First-half revenues have nearly doubled at luxury vehicle maker Aston Martin, driven by demand for its DB11 model.

Aston plans on developing its own hybrid system, rather than borrowing one from technology partner Mercedes-Benz.

"You need to keep core technology inside the company", said Mr Palmer.

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The FT reports this statement means the company will buy battery cells from third-party manufacturers, but will produce battery packs (made up of multiple cells) and motors itself. A year later, Aston Martin will introduce a pure electric version of its Rapide sedan.

Talk about going zero to 100: Aston Martin, which today has no hybrid cars, will go fully hybrid across the board by the mid-2020s.

Aston Martin is working on a mid-engine supercar to slot under the Valkyrie and it will not come with a V12, or even an AMG-derived V8. It will be limited to just 150 units. Such a move is quickly becoming necessary for low-volume manufacturers of high-performance cars as they look to offer more performance to consumers while adhering to increasingly strict fuel economy and emissions standards.

Aston Martin is definitely emerging from its bad economic pastAfter the separation of the Ford group, Aston Martin quickly lost of its superb on the economic plane.

Other reports by TheSundaySentinel

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