Box office CRASHES as Hollywood witnesses worst weekend in about two decades

Emilio Banks
August 29, 2017

That left the overall weekend box office around $65 million, its lowest since a weekend shortly after the September 11, 2001 terror attacks. Another factor was the boxing match between Floyd Mayweather and Conor McGregor, which dominated the cultural conversation all week and drew many people away from the cinemas and to the sports bars on Saturday night.

The action comedy starring Samuel L. Jackson and Ryan Reynolds was projected to take in $10 million Friday through Sunday in theaters in the United States and Canada, the industry tracking group comScore reported.

In second place came, "Annabelle: Creation" which is the fourth film in the Conjuring franchise with now an estimated worldwide gross of $215 million it has put over the franchise over the $1 billion mark.

Rounding out the 10 most-popular films in North America this weekend were "Dunkirk" ($3.9 million), "Spider-Man: Homecoming" ($2.7 million), "Birth of the Dragon" ($2.5 million), "Mayweather vs. McGregor" ($2.4 million) and "The Emoji Movie" ($2.3 million). That was good for eighth place for the weekend as a whole (still ahead of the debut of Birth of the Dragon). It earned only $2.5 million. The six major studios have released only two new wide-release films this August: Sony's poorly received Stephen King adaptation "The Dark Tower" and Warner Bros.'s successful horror spinoff sequel "Annabelle: Creation".

"It's a black eye for Hollywood, but not a knock-out punch", Paul Dergarabedian, senior media analyst for comScore, told USA Today. There have been similarly slow weekends in recent years, including early September in 2014 and in 2016. "Make no mistake about it, there was little foot traffic in theaters this weekend, but the story line will change in two weeks when "It" opens".

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Variety suggested that Hurricane Harvey, which ravaged the Texas Gulf Coast this weekend, had some effect, but USA Today said it had minimal impact on nationwide movie grosses.

On another slow late-summer weekend at multiplexes, The Hitman's Bodyguard took its second straight box office crown, once again pretty much by default.

"Wind River", which expanded to almost 2100 screens, rises six spots to #4. Final domestic figures will be released Monday.

In fifth place, Steven Soderbergh's Logan Lucky (released theatrically by Bleecker Street) earned $4.3 million, a dip of 42 percent from its debut last week.

Other reports by TheSundaySentinel

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