Google to downrank faulty apps on Play Store

Bill Rogers
August 5, 2017

"As part of our continued effort to deliver the best possible Google Play experience, we recently enhanced our search and discovery algorithms to reflect app quality".

The internet giant carried out internal analysis of app reviews on the Play Store and found that half of one-star reviews mentioned app stability, and, as a result, has chose to enhance its algorithms to reflect this.

Google pointed out that the major cause for apps to receive a lower rating is performance issues resulting in crashes and affecting the stability of other app components. "By focusing on the quality and performance of your app, you'll find more success on Google Play", the company added.

Google is trying to do it best to ensure that Android users have an enjoyable app experience.

Now, the ranking algorithm update will force developers with buggy apps to address their issues or have penalised as a result.

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We do not know yet though, whether the bad Android app developers will know they have been downgraded because the app was labeled "bad" or not. Apps that frequently crash, eat up excess battery, or render slowly will find themselves much lower in Play Store searches.

If an app is popular enough, then it rightly deserves, to some extent a large number of installs can still override its negative reviews and push the app back up into a higher position.

But this is just a stop gap in the aforementioned millions of apps available as Google's main problem is that they only take action when there are complaints about the app.

The update was released to a small subset of Play Store users this past week, and Google says they've already seen a difference in user retention-the higher quality apps that are being filtered to the top are used more and uninstalled less.

Google wants to make it easier for people to find high-quality apps and games in its Play Store.

Other reports by TheSundaySentinel

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