Google Injects News Feed Into Search, But Don't Call It Social

Herbert Rhodes
July 20, 2017

Today marks the end of Google Now and the beginning of the Feed.

If you don't like the topic of a card Google posted to your feed, you can simply press the three vertical dots in the top right corner and select "Not interested".

The Editors' Choice section on Google Play has always been a fan favorite, but we're kicking it up a notch by adding better curation to help you find high quality apps and games that you'll love. "And when available, you'll be able to fact check and see other relevant information to help get a more holistic understanding about the topics in your feed", Thakur wrote.

There's a good chance you're hungry for information you didn't even know you wanted, but Google knows - and the tech giant is going to spoon-feed it to you.

Starting today, you'll see a new "unverified app" screen when trying to access newly created web apps and Apps Scripts that haven't gone through Google's app verification system yet.

Coupled with the automatic personalization performed behind the scene, these features may just enable Google to draw some traffic away from Facebook Inc.'s iconic news feed.

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Though the similarities are clear, Google employees were "adamant that this news feed is nothing like Facebook's News Feed", Wired reported. This button will allow you to selectively follow certain movies or TV shows, sports teams, musical artists, celebrities, and more. The Google Now branding disappeared late past year, which is when Google started referring to this screen as the feed. And for Google, until now, they have mostly relied upon their algorithms to know what their user like and wants to see.

For example, if you book a flight to Hong Kong through Google Flights, the updated feed may start showing you interesting things to do in the area.

"People have long turned to Google to get answers, learn about the world and dig deeper on topics they're passionate about".

The feed's primary focus is on content, including news articles and videos that line up with topics you care about.

Google previously tightened its developer registration systems shortly after the "Google Docs" incident in order to reduce the chances of a rogue plugin getting through.

In addition to putting Google Feed on mobile apps, the company is looking at attaching it to web browsers in some form, Shashi Thakur, a second Google vice president for engineering, said during the briefing.

Other reports by TheSundaySentinel

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