Amazon may launch Anytime

Herbert Rhodes
July 17, 2017

Amazon is rumoured to be working on a messaging app named Anytime.

Amazon is now surveying customers about Anytime and the features they would most like to see included in the final version. According to the survey, the app supports voice and video calls along with normal text messages.

In its description, Anytime would do much of what we expect - such as messaging, calls and video calls - along with photo sharing, @ mentions and a few games thrown in as well.

E-commerce giant Amazon appears to be planning for its own full-featured, standalone messaging app called Anytime. The report says that you will be able to directly use the chat service using your friend's name.

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The launch of Anytime wouldn't be Amazon's first messaging app having released Chime earlier this year that is attempting to rival Slack in the work messaging stakes.

Despite dominating the online retailer space, Amazon has achieved a considerable success with the Alexa-powered Echo smart speaker as well. There are countless other companies that have carved niches for themselves in the mobile messaging arena. This app will apparently have a wide range of functions and features. Amazon is already a flourishing retail giant, and is likely to allow users to shop directly within the chat app, integrating within it other utility services too as making reservations, paying bills and chatting with businesses. Facebook Messenger, WhatsApp, Instagram, Snapchat and now even Skype are all vying to have younger web users communicate regularly on their platform.

I'm not really sure if there is room in the market for yet another chat application, but Amazon does seem to be off to a good start.

But in addition to competing against big rivals, the companies are also challenged by small startups, like Signal and others, which try to attract users with their encrypted services that make it hard for law enforcement to see what they're sending to others.

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